Website Design Articles - Increase the User Experience With These Web Design Tips

Why do some sites attract lots of customers and make create tons of business, while others don’t seem to work at all? Sites tend to fail when the designers think more about look and less about giving the users what they really want out of the site. In order to make your website work to increase your business, you need to focus on building a site that will provide visitors with what they need.

Here are some excellent tips for building smarter and more user-friendly websites that help to build business for all types of companies.

Use Graphic Effects and Animation Sparingly

Smothering your site in blinking graphics and messes of bright colors will only have the effect of driving your visitors away. Including animations in Flash or JavaScript will also add to the loading time of your site, and if that takes too long your visitors will leave for faster options. Use these effects only when they add to the look of your site, and even then only in small amounts. Keeping your site organized and looking professional will encourage visitors to come back and will win you more business.

Make it Work With All Browsers

Different web browsers can display the same website in slightly different ways, so when you’re designing your site you’ll have to take the time to ensure that it looks good and functions properly in all web browsers (Internet Explorer, Google Chrome, Safar, Firefox, etc.). If it doesn’t work in any one browser you could risk losing all customers who use that browser for surfing the web. Making the effort to check compatibility with all browsers in the construction phase will save you a lot of effort and changes in the long run.

Be Consistent Within Your Design

Professional businesses need professional-looking websites, with colours and fonts that are consistent throughout and which match your company’s logos and other materials. Make sure that your colour scheme is suited to the theme of your business and uses appropriate contrast between text and background colours so that it’s easy to read. Also ensure that all parts of your site follow a consistent design unless you have a very good reason to make sections look different from each other as this can risk confusion as to whether the user is still on the same site.

Make Your Information Useful and Original

When users visit a site they may be impressed by the look but what they are really going there for is to view content. If your site is all pretty design and no substance, it won’t be able to hold users’ attention and they will go on looking for other sites that will get them what they want. Make sure that you’re offering the user something unique that can’t be found easily in other places on the web. Unique content that is fresh and up to date will attract customers and keep them coming back to your website for more.